Helen of Troy doubles down on beauty with the acquisition of BeautyMatter FUTURE50 omnichannel nail care brand Olive & June in a deal worth $240 million.WHO: Founded in 2013 by Sarah Gibson Tuttle,  Olive & June began with the mission of making it possible for everyone, everywhere to have salon-perfect nails at an affordable price. Within the multibillion-dollar beauty industry, Olive & June plays across all nail care categories: polish, artificial, tools, treatment, and care, delivering a salon-quality experience at home. Its consumer solutions-driven product innovation and digital-first model to engage and educate consumers drives brand loyalty and social media engagement well above the category averages.The brand is sold in 8,000 mass doors, including Walgreens, Walmart, and Target. Helen of Troy Limited is a global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, and Revlon.WHY: The Olive & June acquisition is a complementary fit with Helen of Troy’s strategic goal of Continuing Better Together M&A. Helen of Troy believes it can add value to Olive & June and use its scalable operating platform, while Olive & June can accelerate profitable growth for Helen of Troy by helping to further diversify its product offerings.IN THEIR OWN WORDS: Noel M. Geoffroy, Helen of Troy’s Chief Executive Officer, said, “We believe Olive & June is an excellent fit with Helen of Troy both strategically and financially.